Autoblog is reporting that the new Chevrolet Camaro due in 2009 will not be positioned as a "Muscle Car". Why bother then? VP of sales and marketing of GM's Mark LeNeve said that is will be a car "positioned for fuel economy, design". He even went so far as to say the flagship of the model line will be featuring its V6 engine option, not the V8 we've come to hear from months ago.
I'm guessing that 10 or so years from now marketing classes will be using the 2009 camaro as a case study for how you SHOULDN'T market a vintage reissue. The image of the Camaro is based on being a muscle car, it's based on having a big chevy V8 in it that sounds like it's fueled by M80's. Its supposed to give you the image that you can and will grow a ferocious mustache in a day. None of these things exist in the poisition of the new Camaro. It will just be a fat, ugly, slow and gas guzzling (still because it will weigh as much as the moon) hunk of sheet metal with a Camaro badge on it. Where's the old soul? All these things that LeNeve is saying about the Camaro just simply does not exist. Suck it up, admit that the new Camaro is for people who DON'T want a Honda Accord. Because if you tell people that the Camaro is for people that want a well designed, fuel efficent car they will just go buy a Prius.
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