Audi to start cutting heads this summer.

The new Audi commercial during the super-bowl showcased the badass-for-dentists R8 in all it's supercar goodness. It's theme was to put "old luxury on notice", and its a good job they did. It's been awkward for Audi fitting into the American market as they can't figure out if they want to be a luxury brand (like Mercedes) or a pure driving brand (like BMW). With this commercial they are finally positioning themselves as an outlier in the German car market. Now lets see some more of that V12 monster we saw at Detroit!